4 Important Purposes of Folded Business Cards!

The world of marketing is evolving like anything, and entrepreneurs are finding it hard to cope up with the standards. Plus, there are so many formats and enhanced versions of the good old promotional tools. For example, Business Cards. No longer do they come in only the same rectangular shape, the market is now flooded with a variety of b-cards, such as square business cards, luxury business cards, fold-over business cards, die-cut, shaped and opaque plastic business cards, and so on. Now, in this blog, I am going to talk about one of the most favorite ones of my clients – the fold-over business cards.

Trust me, it is highly effective and can help you gain the heart of the onlooker who sees it, mainly because it is appealing.  However, if you are not really aware of this one or the purpose of it, then you have landed on the right blog. Please keep reading to know more about fold-over business card printing.

Online lead generation

To start with, let me tell you that these cards again come in two types or varieties – the fold-over normal business cards and the fancy ones. You can order according to your budget, the types of products or services you offer, your potential customers, and your taste. Now coming back to the point – having extra panels means you can include special codes, offers, or promotions that would directly generate sales. Think of rebates or discounts that your customer cannot let go of! This way, you can not only direct them to your website but also get them to sign up so that you can send them email newsletters. Trust me, I am talking about a tried and tested method, and nothing lame!

Appointment reminder cards

If you are under the impression that only doctors use appointment reminder business cards, then you are so wrong! There are various other kinds of professionals who can do the same such as sales and marketing people. Wondering, how is it possible? Well, for example, someone from sales can print fold-over business cards in a way that the inside part, featuring date and time can be circled for booking appointments. It is highly effective and to be honest, clients get really impressed with these out-of-the-box adverts.

Mini Catalogs

You can really experiment with this kind of online business cards printing like you can turn the folded business cards into mini-catalogs for motivating your clients to follow up. You can feature your best offers or top-selling products in a flashy way. If you do not like this idea, then you can even get the panel of add-ons that would go with one of your popular products printed on the inside part of the b-card. An additional and lucrative coupon code would seal the deal!

Branding

And yes, we do get these kinds of adverts for ultimately branding our companies, right? And with some extra space, you can even do it better when it comes to folded business cards. You can share your business philosophy with your clients or maybe, something about the history of the company. Give them a quick tour of what you offer and enlighten them about why and how you are different in short and crisp content, supported by high-quality images preferably. Customers should be able to connect with your brand, and once you are successful in doing that, there is no looking back as they will be your loyal customers.

Now that you know it all, hopefully, you will get them printed from a well-known print shop! They are highly beneficial for your company – mark my words on that. To know more about other online printing services, you can read my other blogs as well. Welcome in advance!

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