Enterprise SEO can be as complicated as the large websites for which it is supposed to work. Unlike other forms of SEO a function of the marketing department as well as supply chain management. Characteristically, large firms have large websites with numerous webpages. To optimize, they must take advantage of enterprise SEO. While the SEO principles remain the same, the scale of operations is larger. To succeed in enterprise SEO, you much properly research keywords, build backlinks, and implement on-page optimization.
In the next section, we discuss that in greater detail:
How to Do Proper Keyword Research
Due to its role in helping you understand your target audience better, keyword research is foundational to enterprise SEO. Instead of making a baseless SEO audit, you should mine tons of data and use it to implement your SEO strategy. This is a necessary precursor to hiring blogger outreach services. Here’s how you should approach it:
Step 1. Use Long-Tail Keywords
For startups, long-tail keywords are the best. Without them, you will not survive the competitiveness of organic search engine traffic. With long-tail keywords, people searching for specific items can easily find your products. For example, “buy men’s casual shirts” is likely to be better noticed as compared to just “men’s shirts”. Long-tail keywords have lots of search volume and less competition. They also have better conversion rates, especially when composed of at least 3 words.
Step 2. Understand Search Volume and Ranking Difficulty
For you to succeed in your enterprise SEO efforts, you need to have a good understanding of the concepts such as search volume and ranking. Search volume has to do with the number of people searching for products on your site. Apart from that, you need to understand how difficult it is for your keyword to rank in search results.
At the very basic, you can use Google AdWords Keyword Planner to get data on search volume and ranking difficulty. If you need an extensive search, you may consider additional tools. Some of the metrics you get with these tools include the search phrase, search volume, suggested bid, a graph indicating search volume at a given time frame, and a specific region.
Step 3. Make Use of Keyword Synonyms
Once you find a high search volume query with the lowest keyword strategy, look for its synonyms. Among the free tools, you can use is KWFinder. After entering the search keyword, filter by location, and language. You will get a difficulty score for your keyword as well as a list of synonyms and their difficulty scores.
For a 1 to 10 difficulty level, you will require 1 to 10 backlinks. Similarly, for an 11 to 20 difficulty score, you need between 11 to 20 backlinks. If the SEO difficulty score is 21 to 30, the backlinks required will be between 21 and 33. For a 31 and above difficulty level, you need more than 50 backlinks.
How to Do an On-Page Optimization
Once you find a focus keyword with the ability to generate the most organic traffic, customize it into long-tail keywords. That generates more traffic and give customers value for their money. What’s important is to know where to put the keywords.
Whether you intend to optimize a specific blog or an entire landing page, the following are the steps to follow:
Step 1. Use the focus keyword in your article’s headline title. Ideal headline titles should be no more than 70 characters.
Step 2. A headline isn’t complete without key-bait keywords such as “awesome”, “epic”, “best” or “deal of the year”. The word you use largely depends on what you intend to communicate.
Step 3. To enhance your article’s visibility to the search engines, it is important to add at least one image. As a caption alt-tag, use one of your focus keywords.
Step 4. Ensure the first paragraph contains the focus keyword.
Step 5. Add 3 to 4 closely-related LSI keywords in your content. They could as well be queries that provide a search with similar answers. According to existing SEO audit results, it should be spread throughout the text or page.
Step 6. The density of the focus keyword should ideally be 0.5 to 2 percent of the entire content.
Step 7. Use the keyword at the start of every URL. Make sure it actually redirects the user to where you want them to go.
Step 8. SEO audit reveals that having a Meta description that includes the focus keyword.
Step 9. Ensure that all your subheadings contain the focus keyword.
At this point, you may have to hire blogger outreach services to help you develop all the content you need for your site, whether an article or landing page.
How to Go About Link-Building
To increase the organic traffic to your site, you cannot neglect the critical role of backlinks. When it comes to ranking in search results, links to your content are key. Once you have the right keywords in your content, the next step is to create backlinks. The following are three strategies you may use:
1. Get Backlinks from Your Competitor
To limit the time spent at this stage, you may want to automate the process. Here is how to go about it:
Step 1. Sign-Up on Linkody then add your domain as well as an URL from your competitor.
Step 2. Download backlinks from your competitor. Go to the competitor’s section and search through the list of backlinks. Export the list to a CSV file to download it.
Step 3. Send sources via email. You don’t have to do that manually. You can automate the process using some of the tools available online (using online learning platforms). A good example is Ninjaoutreach.com.
2. Create Long Posts
It is not enough to have just about any post. With extensive posts, you will be able to cover all that pertains to a particular topic. Although it may take a long time, creating long posts is worth the while. Take the following steps:
Step 1. Search for an appropriate topic. You can get topics that haven’t been covered in detail from Quora.com, LinkedIn, or Hubspot.
Step 2. Find an expert/ influencer who can help you create the content. Once you find the right expert, work with him or her to write the post.
3. Try Guest Blogging
The other way to get backlinks is to request them in exchange for a guest blog. In essence, you may place the backlinks in the post. Here are some steps you may take:
Step 1. Find sites for which you can write guest blogs. This is as simple as entering the “Keyword” plus “write for us” into the Google search box. For example, “cryptocurrency + write for us”.
Step 2. Contact the available sites. Before writing the guest blog, search through their site for clues on the topics they accept for publication. Your research may also reveal gaps in the content on the site. With that, you can suggest what to write about.
To succeed in your enterprise SEO strategy, you need to give it some time. You will not attain the results you need the first time over. With persistence, you should be able to get your site on the top page of search results within no time.