Beauty is an age-old art. What started with ancient Egyptians applying kohl to make dramatic eyes has evolved into a vast business that involves everything from cosmetics to beauty services.
Many people, including aspiring entrepreneurs and celebrities, have founded beauty businesses, and many more plan to do so.
The competition is stiff, and if you’re planning on launching a beauty or cosmetic company soon, you will have to build a strong brand identity for your business, and the best way to do that is to find a powerful brand name.
Many business dreams collapse because their creators could not come up with a memorable name that would provide their firm a greater chance of standing out and competing in their industry.
So, if you’re having trouble coming up with a name for your business, you’re in luck because we’ll walk you through selecting the right name for your beauty brand.Â
Four Steps to Developing a Vibrant Name for Your Beauty or Cosmetic Company
#1. Have a Well-Defined Brand Vision
The first step in creating an exciting name for your business is to examine what you want your company to be as it evolves over time and what you’d like people to associate with your company.
Words have enormous power. Everything in our environment has a distinct name, and that name not only reveals meaning but also transmits feelings and ideas that serve as a strong point of reference when we engage with that item.
After figuring out what you want your firm to achieve in the future, the next stage is to assess the concepts you want your brand to pursue and select a handful that corresponds with your beauty brand. These ideas will become crucial components of your company’s identity.
#2. Build an Inviting Brand Tone
Recognize that the power of your company’s name is only as strong as the tone it communicates. Your tone reflects your brand’s true personality and will entice many customers if done right; if poorly done, it will alienate them.
Creating a distinct tone aligned with your beauty company is the best way to influence how your potential consumers perceive your brand.
So, spend as much time as you need studying your consumers and learning who your core customers are, what they do for a living, and what they want from the brands in your niche because this will help you choose if your tone should be:
- Prestigious
- modern and innovative
- Practical or pragmatic
- Emotionally stimulating
One of the best ways to find a great tone that’d yield optimal results for your business is by examining your competitors’ brands and evaluating their tone. This way, you can decide if you want to jump on board and use the same tone or establish a new trend.
#3. Choose Your Branding Elements
It’s essential to have a distinct tone, but your search for the perfect name doesn’t end there since you’ll also need to know the branding elements of your beauty and cosmetic brand. Having a clear picture of your branding elements will help you come up with fantastic name ideas for your brand.
With that in mind, grab a notebook and a pen and compile a list of your company’s:
- Big concepts: What important concepts does your organization pursue?
- Values: What are the guiding principles of your brand?
- Stories: Does your business have a story that people can relate to?
- Benefits: Does your business provide any additional benefits to your customers?
- Feelings: What emotions do you want your primary audience to experience?
- Value proposition: What sets your brand apart from competitors in your niche?
#4. Start Brainstorming
Now that you have a clear understanding of your business’s naming requirements, it’s time to start writing down every word that satisfies these requirements.Â
Gather as many short, unique, compelling, and memorable words that align with your beauty brand’s identity. Â
Brainstorming is a lot of fun, but it can often stretch days, weeks, and even months in some cases.Â
The best way to simplify the process is to gather your friends and family, discuss your brand’s vision, tone, and elements with them, and urge them to assist you in coming up with unique and memorable beauty business name ideas that’ll make your company stand out.
But if you or your team ever reach a creative roadblock, don’t give up. Time waits for no one, much alone a new firm, so use a strong company name generator to expedite the brainstorming process.
Remember that brainstorming aims to collect as many good words as possible, whether they’re excellent, bland, or awful. So don’t be concerned if any of the words on your list don’t sound amazing.
