Most entrepreneurs put emphasis on SEO of their business website only. They are hesitant to go for paid advertising. Obviously, taking dollars out of pocket is a hard nut to crack when you are uncertain about better ROI through this channel. Nevertheless, we are here to tell you how you can use the SEO and PPC integrated marketing approach in a more effective way.
Where there are limitless benefits of paid advertising, there are shortcomings too.
According to a recent study, 65 % of the paid marketing happens through the Facebook medium. While 94 % of B2B marketers and E-commerce firms use LinkedIn and Twitter for paid advertising to reach a more targeted audience. Whereas, the remaining 6% of buyers click on Google Ads if they want to buy a product online. Instagram is also used by famous brands to advertise their products through organic or sponsored searches.
In the very start, it was observed that only 8% of business owners used paid marketing. However, by the end of 2017, it raised to 70.7 %. It is predicted that it will rise to 85% in the next upcoming years.
That’s really a huge number!!!
With such a great usage of paid advertising across the internet world, you can’t ignore the realm of PPC. Still, if you are not sure whether your business would benefit more from SEO or PPC.
Let us break it down for you! We are sharing all the insights from where you can fetch a mass marketing plan for your business.
Businesses having a hard time to make their place in the highly competitive market must think of paid advertising and SEO integration approach. In the very next step after you fail to achieve your goals through SEO then go straight away for PPC.
Before we begin, let me introduce to you the key differences between these two. PPC ads are the one that appears at the top of SERPs.These paid ads cost you for each click every customer does on them. Whereas, the 2nd half result of the page shows business listings influenced by SEO organically. Traffic from organic via SEO is totally free.
Understand Your Prospective Customers First:
In most of the cases, SEO and PPC work best when aligned strategically. Be vigilant, PPC can help SEO only when you are clear about your prospects. You need to identify their behavior with the web. Either they are searching for your industry products on large or small-medium devices. From there, you’ll be able to determine if paid SEO is the best approach for a successful business or not. Once you’ve identified your target customers, you can better plan your search engine marketing strategy.
Rapid Brand Awareness
Though, online visibility with commercial intent search terms has certain branding benefits. Nevertheless, it is slow progress. If someone doesn’t know that you are offering them products or solutions, then how will you be able to get leads. If you have been using the same keywords as your competitor does, but you are not visible on the first page of Google SERPs.
All in VAIN!!
At that time paid advertising can help you showcase your brand identity. It is a guaranteed formula where you will incur a CPM (Cost Per 1000 Impressions). You can use the grabbing SEO-Optimized content in your ads to get more qualified leads. You can use similar keywords in ads and fetch quality traffic to your business website. This practice will give you instant results. And once your brand is recognized, you can move towards organic traffic via SEO.
Better Return on Investment (ROI)
SEO provides slow but sure results eventually. But PPC acts as a catalyst for SEO in this case. It helps to give you true customers who actually want to buy your product online. However, the costs relevant to paid advertising are dependent on the type of niche. If your aim is to bring the quality traffic to your website then incur a CPC (Cost-Per-Click) and drive leads for your enterprise.
Let’s make it easier for you with an example, if you are investing approx.50$ on one paid ad by using highly targeted keywords, and if serious buyers come and click on your ad to make an online purchase. He buys a product of 500 $ from you. This is how you invested just 50$ and got an ROI of 450$. Not Bad!
It’s more than somewhat or having nothing!
Clear Cut Granular Targeting
PPC helps SEO to target a specific audience that is interested in your brand. And the traffic that better fits the demographics of your sales personas. Here you can use Google Analytics to identify from where your website traffic is coming, what particular keywords they are using to search for your products, and what is their job designation. It will help you refine the paid campaigns to target only the audience that can increase your conversions. Doing so will keep you in the back of the mind of the potential consumers of your product and services.
Easy Track of SEO Performance Analysis
SEO teams work with the PPC team in the implementation of site links on Google Ads. This way you will be able to acquire more visitors on your blog post page than before. Moreover, you will be able to reach a wider audience. Thus, helping you drive more sales all in all.
PPC creatives Super Charge SEO
With the help of PPC ads, the SEO team is able to quickly identify the ad copies that work well with their marketing strategy. They are also able to recognize CTAs (Call to Action) that are putting them on high e-commerce conversion rates.
PPC helps SEO in sharing Keyword Data
Owing to lack of provided data that could have helped SEO professionals to understand what particular search terms brought the customer across their website organically, they are helpless.
For all that said, Google Ads help SEO experts to utilize Search Query Reports to recognize the highly-valued keywords. It will help them to create content aimed at user search intent, particularly when writing about product descriptions, landing pages, or existing landing pages for either of the E-commerce clients. Moreover, PPC keyword data will help SEO in better keyword targeting.
Broadcast Your Service with Effective SEO SMM Strategy
Only strong PPC and SEO strategies can help you gain clients. All you need to do is streamline and integrate paid search with SEO strategy again. There are a number of social media platforms like Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc. that offer paid advertising. Analyze the primary target audience to dive into the marketing funnel and see what does work or whatnot. You can run social media campaigns to bring your services in the face of serious buyers.
Now as you have complete knowledge of PPC and SEO supportive approach. Combine them and migrate across with numerous benefits. If you are an E-commerce firm and having a tough time dealing with these glitches, get help from SEO expert Boston to align the PPC and SEO for most of the benefits. They will give you out of the box ideas for maximum lead generation within less time.
